business
PepsiCo says economic concerns weighed on customers in North American during recent quarter
By Dee-Ann Durbin, Associated Press at KSAT 12 (ABC affiliate)
· July 9, 2026
· 2 min read
PepsiCo reported stronger-than-expected revenue in the second quarter despite weaker demand in North America, where it said consumers tightened their budgets as the Iran war caused gas prices to spike.“I think the consumer is worse than what we had anticipated, and it’s driven mainly by gas price...
Key takeaway PepsiCo's shares fell 4% in morning trading Thursday.
Why this matters in The San Antonio
For San Antonio consumers, PepsiCo's decision to cut prices on popular brands like Lay's and Doritos may have provided some relief, but the company's latest earnings report suggests that economic concerns are still weighing heavily on local households. As gas prices spiked due to the Iran war, many San Antonio residents likely felt the pinch, particularly when making impulse purchases at gas stations and convenience stores. PepsiCo's efforts to work with retailers to offer more affordable pack sizes and meal bundles may help, but the company's fortunes are closely tied to the price of gas, which remains volatile. As a major employer and economic player in the region, PepsiCo's performance has a ripple effect on the local economy, making its strategies to invest in affordability and healthier products worth watching for San Antonio businesses and consumers alike.
About this story
Original reporting by KSAT 12 (ABC affiliate) . The San Antonio surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KSAT 12 (ABC affiliate) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 9, 2026 ·
Source: KSAT 12 (ABC affiliate) ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? PepsiCo reported stronger-than-expected revenue in the second quarter despite weaker demand in North America, where it said consumers tightened their budgets as the Iran war caused gas prices to spike.“I think the consumer is worse than what we had anticipated, and it’s driven mainly by gas price...
When was this published? This article was first published on July 9, 2026 by KSAT 12 (ABC affiliate) and curated for The San Antonio readers.
Who reported this story? This story was reported by Dee-Ann Durbin, Associated Press at KSAT 12 (ABC affiliate). To learn more about how The San Antonio selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The San Antonio, or browse our daily briefing and topic hubs .
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