A San Antonio-based company, Stirista, has been growing since its founding in 2009 by Ajay Gupta. The company's approach is data-driven and it has adopted AI. Further information about Stirista's growth and its use of AI and consumer data is available.

The company's story is told through an interview with its CEO, Ajay Gupta, who discusses the company's development and its marketing and tech focus in San Antonio.