business
X Games looks for a reboot featuring familiar names — Scotty James, Eileen Gu — and new teams
By Eddie Pells, Associated Press at KSAT 12 (ABC affiliate)
· June 25, 2026
· 6 min read
The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
Key takeaway “I love working on big ideas, and this is a big idea,” said Jeremy Bloom, the Olympic freestyle skier and former NFL receiver who was hired by MSP Sports Capital shortly after they bought a majority stake in the X Games from ESPN in 2022.
Why this matters in The San Antonio
The X Games reboot, featuring familiar names like Scotty James and Eileen Gu, may seem like a national story, but its impact could be felt in San Antonio 's own action sports community. As the X Games shifts towards a team-based format, local skateparks and BMX tracks may see an influx of young athletes looking to join the ranks of pros like Nyjah Huston and Garrett Reynolds. San Antonio's thriving action sports scene, with its numerous parks and events, could potentially host future X Games events or even spawn its own teams. The fact that the X Games is now selling team franchises for eight-figure transactions suggests that there may be opportunities for local investors to get involved and bring action sports to the forefront in San Antonio. As the X Games debuts its new team concept, San Antonio residents will be watching to see how this shift towards team-based competition will affect the local action sports landscape.
About this story
Original reporting by KSAT 12 (ABC affiliate) . The San Antonio surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KSAT 12 (ABC affiliate) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 25, 2026 ·
Source: KSAT 12 (ABC affiliate) ·
Reading time: 6 min
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Frequently asked about this story
What is this story about? The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
When was this published? This article was first published on June 25, 2026 by KSAT 12 (ABC affiliate) and curated for The San Antonio readers.
Who reported this story? This story was reported by Eddie Pells, Associated Press at KSAT 12 (ABC affiliate). To learn more about how The San Antonio selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The San Antonio, or browse our daily briefing and topic hubs .
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