business
World Cup absence of Jerry Jones at the home of his Dallas Cowboys finally ends in semifinals
By Schuyler Dixon, Associated Press at KSAT 12 (ABC affiliate)
· July 14, 2026
· 5 min read
Jerry Jones, the famous and ever-present owner of the Dallas Cowboys, finally showed up at the World Cup for the last of the tournament-high nine games at his NFL team's home stadium.The billionaire businessman was keeping up from afar, and he attended Spain's 2-0 victory over France in the semif...
Key takeaway The billionaire businessman was keeping up from afar, and he attended Spain's 2-0 victory over France in the semifinals AT&T Stadium on Tuesday.
Why this matters in The San Antonio
The presence of Jerry Jones at the World Cup semifinals in his Dallas Cowboys' home stadium brings attention to the investment in venues that can host large-scale international events. San Antonio , as a neighboring city, can take note of the economic benefits that such events can bring. The $350 million poured into the stadium to prepare for the World Cup is a significant investment, and it will be interesting to see if similar investments are made in San Antonio's own venues to attract future high-profile events. The success of the World Cup at AT&T Stadium, despite Jones' initial absence, demonstrates the potential for stadiums in the region to host a wide range of events beyond football. As San Antonio continues to grow and develop its own event scene, the city may look to the example set by the Cowboys' stadium as a model for hosting large and complex events.
About this story
Original reporting by KSAT 12 (ABC affiliate) . The San Antonio surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KSAT 12 (ABC affiliate) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 14, 2026 ·
Source: KSAT 12 (ABC affiliate) ·
Reading time: 5 min
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Frequently asked about this story
What is this story about? Jerry Jones, the famous and ever-present owner of the Dallas Cowboys, finally showed up at the World Cup for the last of the tournament-high nine games at his NFL team's home stadium.The billionaire businessman was keeping up from afar, and he attended Spain's 2-0 victory over France in the semif...
When was this published? This article was first published on July 14, 2026 by KSAT 12 (ABC affiliate) and curated for The San Antonio readers.
Who reported this story? This story was reported by Schuyler Dixon, Associated Press at KSAT 12 (ABC affiliate). To learn more about how The San Antonio selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The San Antonio, or browse our daily briefing and topic hubs .
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