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Witte Museum plans to lead Holiday River Parade as grand marshal, River Walk official says
By Samuel Rocha IV, Richard Baltazar at KSAT 12 (ABC affiliate)
· July 7, 2026
· 1 min read
A San Antonio Riverwalk official announced the theme and Grand Marshal for the annual Holiday River Parade during a Tuesday news conference at the Witte Museum.The Witte Museum, who celebrated its 100th birthday this year, was revealed as the Grand Marshal for the Holiday River Parade, River Walk...
Key takeaway The Witte Museum, who celebrated its 100th birthday this year, was revealed as the Grand Marshal for the Holiday River Parade, River Walk Operations Director Roslyn Castaneda said.
Why this matters in The San Antonio
The selection of the Witte Museum as Grand Marshal for the Holiday River Parade is a fitting choice, given its centennial anniversary this year. As a beloved institution in San Antonio, the Witte Museum's participation will likely draw even more visitors to the parade, which already attracts over 75,000 people annually. The parade's 45-year tradition is a significant contributor to the city's festive atmosphere and local economy, particularly in the downtown area. With the event scheduled for November 27, residents and visitors can look forward to a fun and festive kick-off to the Christmas season. The availability of free seating areas on a first-come, first-serve basis will also help ensure that the parade remains accessible to the broader community, making it a truly inclusive San Antonio tradition. As the holiday season approaches, the city can expect an influx of tourists and locals alike to flock to the River Walk, boosting business for local vendors and restaurants.
About this story
Original reporting by KSAT 12 (ABC affiliate) . The San Antonio surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KSAT 12 (ABC affiliate) . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: July 7, 2026 ·
Source: KSAT 12 (ABC affiliate) ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? A San Antonio Riverwalk official announced the theme and Grand Marshal for the annual Holiday River Parade during a Tuesday news conference at the Witte Museum.The Witte Museum, who celebrated its 100th birthday this year, was revealed as the Grand Marshal for the Holiday River Parade, River Walk...
When was this published? This article was first published on July 7, 2026 by KSAT 12 (ABC affiliate) and curated for The San Antonio readers.
Who reported this story? This story was reported by Samuel Rocha IV, Richard Baltazar at KSAT 12 (ABC affiliate). To learn more about how The San Antonio selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The San Antonio, or browse our daily briefing and topic hubs .
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