Food companies often use certain labels to make their products more appealing. Labels such as "organic" and "high protein" are particularly popular. These labels can be misleading to consumers, affecting their perception of the products.

The economics behind this practice are complex, involving marketing strategies that target consumers' preferences. Further information on this topic, including how to avoid paying extra for marketing, is available from Texas Public Radio. They provide insight into the tactics used by food companies and how consumers can make informed decisions.