Apple's new CEO, John Ternus, is set to unveil the company's latest iPhone lineup. The event is expected to feature a foldable version of the iPhone, a technology already adopted by rivals such as Samsung, Motorola, and Google. Apple has typically taken a wait-and-see approach to new technologies, allowing others to iron out the kinks before entering the market.

The success of Apple's foldable iPhone will depend on its ability to expand the niche into a meaningful new segment. Currently, foldables represent a small share of the smartphone market.

Further details about the upcoming iPhone lineup are expected to be revealed at the event, which will be headlined by John Ternus, who took over as CEO on September 1.