A new taxi service has been launched, featuring vehicles without traditional controls. These cars, described as gold-colored, are part of a broader effort to introduce self-driving technology to the public. The company behind this initiative hopes to alleviate concerns about loss of control during rides.

Tesla's stock rose significantly on the day of the launch, suggesting investor optimism about the service's potential. The company had promoted the launch on social media, releasing teaser posts and images beforehand.

Further details about the service and its future expansion plans are available, including information about an invitation-only launch event and plans to introduce the service in other cities.