Food and beverage companies are giving more attention to texture, in addition to flavor, to meet consumer demands. The sensation of eating, known as mouthfeel, has become a key aspect of food quality. Consumers are seeking out foods with specific textures, such as crunchier or gooier options.

New products have been developed to cater to these cravings, including air-whipped iced espresso and frozen but still soft and chewy candies. Companies like Puratos, which develops ingredients for chocolate and baked goods, have noted the importance of texture in food quality.

Further details on the growing importance of texture in the food industry are available from industry experts and companies involved in food development.