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The San Antonio

FTC proposal would require retailers to be transparent about personalized pricing

FTC proposal would require retailers to be transparent about personalized pricing
Photo: KSAT 12 (ABC affiliate) · view original

Companies that secretly vary prices based on how much they think individual customers will pay could face federal charges under a proposed policy released Wednesday by the Federal Trade Commission. “When consumers see a listed price, they expect it to be (the) same price that everyone else sees,...

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