government
FTC proposal would require retailers to be transparent about personalized pricing
Summary by The San Antonio Editorial Desk Dee-Ann Durbin, Associated Press , as published by KSAT 12 (ABC affiliate)
· August 19, 2026
· 1 min read
Photo: KSAT 12 (ABC affiliate) · view original
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Summary created by The San Antonio Editorial Desk — automated, rule-governed Byline on source page Dee-Ann Durbin, Associated Press, as published by KSAT 12 (ABC affiliate) Original story Read at the source Source published Aug 19, 2026 Indexed here Aug 19, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key points The FTC has been examining this issue for several years, including a preliminary report filed in January 2025. A proposed policy by the Federal Trade Commission could lead to federal charges for companies that vary prices based on individual customers' willingness to pay.
A proposed policy by the Federal Trade Commission could lead to federal charges for companies that vary prices based on individual customers' willingness to pay. This practice, known as personalized pricing, involves using personal data to estimate how much a customer is willing to pay.
The FTC has been examining this issue for several years, including a preliminary report filed in January 2025. This report found that some companies were using third-party services to individualize online prices based on factors such as location and browsing history.
Further details on the proposed policy are available from the Federal Trade Commission.
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KSAT 12 (ABC affiliate) reported and published this story. The San Antonio selected it, summarised the key facts above, and links to the original. We did not report this story and we added no reporting of our own to it.
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As published by KSAT 12 (ABC affiliate) . The San Antonio selects stories from publishers’ feeds, summarises them, and links back to the publisher that reported them. We add no reporting of our own. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: government Published: August 19, 2026 Source: KSAT 12 (ABC affiliate) Reading time: 1 min
Frequently asked about this story
What is this story about? A proposed policy by the Federal Trade Commission could lead to federal charges for companies that vary prices based on individual customers' willingness to pay. This practice, known as personalized…
When was this published? This article was first published on August 19, 2026 by KSAT 12 (ABC affiliate) and curated for The San Antonio readers.
Who reported this story? This story was reported by Dee-Ann Durbin, Associated Press at KSAT 12 (ABC affiliate). To learn more about how The San Antonio selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more government coverage from The San Antonio, or browse our daily briefing and topic hubs .
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