safety
Disney's live-action 'Moana' crashes to shore with an underwhelming splash at the box office
By Lindsey Bahr, Associated Press at KSAT 12 (ABC affiliate)
· July 12, 2026
· 4 min read
The Walt Disney Company’s live action “Moana” may be the No. 1 movie at the domestic box office, but it did not make a big splash in its first weekend in theaters.The movie, which cost a reported $250 million to produce, earned just $43 million from ticket sales in the U.S. and Canada, according ...
Key takeaway The movie, which cost a reported $250 million to produce, earned just $43 million from ticket sales in the U.
Why this matters in The San Antonio
San Antonio families who flock to the movies may be contributing to the trend of PG-rated oversaturation, which could be a factor in the underwhelming box office performance of Disney's live-action "Moana". With multiple family-friendly films currently in theaters, including "Minions & Monsters" and "Toy Story 5", local parents may be spreading their movie-going dollars across several options, rather than concentrating on a single film. This phenomenon could have implications for the local cinema industry, as theaters in San Antonio rely on blockbuster hits to drive ticket sales and concessions revenue. As the summer movie season heats up, it will be worth watching to see how San Antonio audiences respond to upcoming family-friendly releases and whether the market can sustain the current level of PG-rated competition. The performance of "Moana" and other family films will likely influence the types of movies that are shown in local theaters in the coming months.
About this story
Original reporting by KSAT 12 (ABC affiliate) . The San Antonio surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KSAT 12 (ABC affiliate) . Have a tip or correction? Contact our newsroom .
Category: safety ·
Published: July 12, 2026 ·
Source: KSAT 12 (ABC affiliate) ·
Reading time: 4 min
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Frequently asked about this story
What is this story about? The Walt Disney Company’s live action “Moana” may be the No. 1 movie at the domestic box office, but it did not make a big splash in its first weekend in theaters.The movie, which cost a reported $250 million to produce, earned just $43 million from ticket sales in the U.S. and Canada, according ...
When was this published? This article was first published on July 12, 2026 by KSAT 12 (ABC affiliate) and curated for The San Antonio readers.
Who reported this story? This story was reported by Lindsey Bahr, Associated Press at KSAT 12 (ABC affiliate). To learn more about how The San Antonio selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more safety coverage from The San Antonio, or browse our daily briefing and topic hubs .
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