A fashion business founder aims to promote traditional fabric from a specific region. Her goal is to support women in her community who want to earn a living from cotton. This effort is part of a broader ambition to retain more value from a key crop.

The country where she is based is a major producer of this crop. Government policy encourages using the raw material domestically rather than exporting it.

Further details about this initiative are available from the source, including the founder's specific focus and the government's stance on exports.